Reflections, advice and experiences on strategic business communication
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
In the life of every company, there comes a moment of doubt: Do we need support in communication? Here you will find the key indicators to determine this, a practical checklist, and the advantages of taking that strategic step.
When a company decides to invest in communication, the same question often arises: is it better to hire an independent consultant or a communication agency? The answer depends on the size of your business, your objectives, and your resources.
This is one of the most common questions. Many business owners know they need to communicate, but they struggle to see the tangible value. Unlike paid advertising, strategic communication is often perceived as an expense without clear metrics.
If you have a business, it is likely that you have considered enhancing your online visibility. Along the way, you may have encountered two professional profiles that are often confused: the Communication Consultant and the Community Manager.
Doing things right is essential, but it is equally crucial that what you do is known. This is where the media comes into play, serving as the voice and strategic ally to highlight the positive impact your company is generating.
Media speculation can be a formidable enemy for any company. However, often this adversary arises from an internal decision: the choice not to communicate.
Effective communication is no longer enough. Today, brands need to connect with their audience on a deeper level, with a message that resonates with their values.
Nowadays, there are many and varied communication channels through which you can make your company resonate. Owned channels are gaining strength, as with just a mobile phone and a little more, you can make your values transcend.
Two worlds. Two realities. One single day. Yesterday, I experienced something that made me reflect on the power of technology, the importance of purpose, and the role communication plays in building a better future.
We already know that purposeful communication connects with the audience on a deeper level, and this is based on being authentic and committing to a long-term relationship. But how is it built?