Reflections, advice and experiences on strategic business communication
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
Purposeful communication is not a trend; it is a way to connect what a brand does with why it does it. In this article, you will discover how to define and communicate your brand's purpose with authenticity, in order to build trust and coherence in every message.
Does your communication truly work? It's not enough to count likes. In this article, you will discover three simple indicators for SMEs that will help you determine if your communication resonates with your audience and generates real results.
In communication, it is not about being everywhere, but rather in the right places. In this article, you will discover which social channels your business should be present on to communicate more effectively, connect with your audience, and optimize resources without scattering your efforts.
Having a business, no matter how small, does not mean communicating little or improvising. When resources are limited, having a simple and clear communication plan is the key to growing without wasting time or money.
In the life of every company, there comes a moment of doubt: Do we need support in communication? Here you will find the key indicators to determine this, a practical checklist, and the advantages of taking that strategic step.
When a company decides to invest in communication, the same question often arises: is it better to hire an independent consultant or a communication agency? The answer depends on the size of your business, your objectives, and your resources.
This is one of the most common questions. Many business owners know they need to communicate, but they struggle to see the tangible value. Unlike paid advertising, strategic communication is often perceived as an expense without clear metrics.
If you have a business, it is likely that you have considered enhancing your online visibility. Along the way, you may have encountered two professional profiles that are often confused: the Communication Consultant and the Community Manager.
Doing things right is essential, but it is equally crucial that what you do is known. This is where the media comes into play, serving as the voice and strategic ally to highlight the positive impact your company is generating.
Media speculation can be a formidable enemy for any company. However, often this adversary arises from an internal decision: the choice not to communicate.
🍪 We use our own cookies (technical, necessary for the site to function) and third-party cookies (analytics and social media from YouTube and LinkedIn) to improve your browsing experience and offer you personalized content. Cookie Policy