Reflections, advice and experiences on strategic business communication
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
In a world where one must choose between options, values assert themselves strongly in the business realm, allowing purpose-driven communication to flourish in contrast to companies that focus solely on results.
Crisis situations occur frequently and in nearly all companies. They are unpredictable and generally unavoidable, but what you can do is be prepared to face them. Crisis communication is an asset that every company should include in its communication plan.
Working on a company's purpose is not an easy task, as it must involve and commit all members. People play the most important role, as they are the bearers of values that, through their dedication, will ensure that this purpose achieves success and leads the company to triumph.
It is of vital importance that the interlocutor in a communication agency is a good person and also provides excellent service; however, if this occurs, they face the challenge of the client remembering the individual more than the brand itself.
We are in the digital era where brand content hosts, podcasts, and all formats featuring the human experience and the conversations they generate thrive. Touching on emotions is what works, and for this reason, humanizing content is both desirable and necessary today.
Today, the IAB Spain Top Trends 2024 has been unveiled, a study that offers an overview of the main digital trends anticipated to dominate the landscape in 2024, and we will share the most prominent key areas.
Building a successful brand is a journey, not a shortcut. Discover why patience and consistency are essential for creating a strong and enduring brand.
Effective communication consulting is essential for any organization. A well-designed strategy can make a difference in public perception and lead to business success.
A defined purpose enhances team motivation, attracts talent aligned with values, and thereby strengthens customer loyalty. By focusing on a common goal, we not only drive commercial success but also contribute to a positive impact on society.
Once again, we want to discuss #communicationwithpurpose, and what better way to do so than with an example... We are experiencing a moment of intersection between sustainability and advanced technology, and this is where ALIER demonstrates that it is possible to lead with values and vision.