Reflections, advice and experiences on strategic business communication
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
When a client has to terminate their collaboration with us, it can trigger an internal crisis. As a good communication professional, what you should do is deploy your best tools, be empathetic, and make it easy.
Often, clients are unable to adapt to the advice, plans, or communication strategies that the consultant designs for their success. When this happens, the relationship becomes toxic, and it is often us who must know how to say
Many people experience anxiety when speaking in public; in fact, it is such a common situation that it can affect anyone. However, we must not allow this fear to limit our potential. Public speaking is an essential skill for success in various areas of life, and even more so for communication professionals.
Corporate Social Responsibility is not merely a strategy to enhance a company's public image; it is a fundamental ethical commitment that benefits both society and the company in the long term.
In a world where one must choose between options, values assert themselves strongly in the business realm, allowing purpose-driven communication to flourish in contrast to companies that focus solely on results.
Crisis situations occur frequently and in nearly all companies. They are unpredictable and generally unavoidable, but what you can do is be prepared to face them. Crisis communication is an asset that every company should include in its communication plan.
Working on a company's purpose is not an easy task, as it must involve and commit all members. People play the most important role, as they are the bearers of values that, through their dedication, will ensure that this purpose achieves success and leads the company to triumph.
It is of vital importance that the interlocutor in a communication agency is a good person and also provides excellent service; however, if this occurs, they face the challenge of the client remembering the individual more than the brand itself.
We are in the digital era where brand content hosts, podcasts, and all formats featuring the human experience and the conversations they generate thrive. Touching on emotions is what works, and for this reason, humanizing content is both desirable and necessary today.
Today, the IAB Spain Top Trends 2024 has been unveiled, a study that offers an overview of the main digital trends anticipated to dominate the landscape in 2024, and we will share the most prominent key areas.
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