In brand building, there are no shortcuts.
Building a successful brand is a journey, not a shortcut. Discover why patience and consistency are essential for creating a strong and enduring brand.
December 20, 2023MJ Vacas
Read moreInsights & Strategies
Macoblog
Reflections, advice and experiences on strategic business communication
Strategic communication for businesses that want to grow
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
- ▸Corporate and strategic communication
- ▸Communication plans for SMEs
- ▸Public relations and media coverage
- ▸Digital reputation and brand management
- ▸Artificial Intelligence in communications
- ▸Real case studies and lessons learned
- ▸Brand purpose and sustainability
- ▸Internal communication and leadership
Knowing how to say "no" leads to success.
Effective communication consulting is essential for any organization. A well-designed strategy can make a difference in public perception and lead to business success.
December 13, 2023MJ Vacas
Read moreAlier, from adversity to innovation
A defined purpose enhances team motivation, attracts talent aligned with values, and thereby strengthens customer loyalty. By focusing on a common goal, we not only drive commercial success but also contribute to a positive impact on society.
December 7, 2023MJ Vacas
Read moreProper names with purpose
Once again, we want to discuss #communicationwithpurpose, and what better way to do so than with an example... We are experiencing a moment of intersection between sustainability and advanced technology, and this is where ALIER demonstrates that it is possible to lead with values and vision.
November 29, 2023MJ Vacas
Read morePurpose-driven companies
Companies that communicate with purpose, inspire, and change the world are on the rise. In a society where many organizations claim to act but often do not deliver as much as they profess, it is gratifying to know that many others not only speak but also take tangible steps towards change through their actions.
November 23, 2023MJ Vacas
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