Reflections, advice and experiences on strategic business communication
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
Currently, press conferences are under scrutiny. Social media in the digital age and the immediacy of communication prompt organizations to reconsider whether it is worthwhile to continue holding them.
We often do not give due value to the most important things. The communication strategy is the fundamental pillar upon which successful communication rests. It is the least visible yet one of the most important aspects.
In today's business world, where competition is fierce, effective communication is more important than ever. However, many companies still struggle to establish clear, open, and fluid communication among their employees, executives, and clients.
Defining corporate values and knowing how to implement them is a crucial aspect of organizational culture. When this work is done well, the company undoubtedly succeeds, and everything that arises from it will be created with purpose.
In a digital world where attention is increasingly fleeting, brands are seeking new strategies to connect with their target audience. In this context, influencers have become essential allies for effective communication and successful marketing.
In the world of communication agencies, discussing the prices of the services offered is quite challenging. It remains a mystery, but if we break down this barrier, we understand that there is no better way to win clients than to be transparent, honest, and sincere in this regard.
When a client has to terminate their collaboration with us, it can trigger an internal crisis. As a good communication professional, what you should do is deploy your best tools, be empathetic, and make it easy.
Often, clients are unable to adapt to the advice, plans, or communication strategies that the consultant designs for their success. When this happens, the relationship becomes toxic, and it is often us who must know how to say
Many people experience anxiety when speaking in public; in fact, it is such a common situation that it can affect anyone. However, we must not allow this fear to limit our potential. Public speaking is an essential skill for success in various areas of life, and even more so for communication professionals.
Corporate Social Responsibility is not merely a strategy to enhance a company's public image; it is a fundamental ethical commitment that benefits both society and the company in the long term.