Reflections, advice and experiences on strategic business communication
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
Press trips are a strategic tool that benefits both brands and communication professionals. Discover how these experiences generate authentic content, strengthen relationships, and amplify the reach of stories.
Can Artificial Intelligence revolutionize the way communication agencies operate? Far from being a threat, AI is becoming a catalyst for creativity and efficiency in our industry. Discover how to harness its potential to communicate more effectively.
On World Environment Day, we cannot remain silent. The future of our planet depends on concrete actions, and communication is a powerful tool to drive change. We will explore how we can use our skills and platforms to make a difference in the fight against climate change. Discover how to be part of the solution!
Events can become a powerful competitive advantage for your business. They are acts that provide a unique opportunity to stand out, connect with your audience in an authentic way, and create a lasting impact.
Currently, press conferences are under scrutiny. Social media in the digital age and the immediacy of communication prompt organizations to reconsider whether it is worthwhile to continue holding them.
We often do not give due value to the most important things. The communication strategy is the fundamental pillar upon which successful communication rests. It is the least visible yet one of the most important aspects.
In today's business world, where competition is fierce, effective communication is more important than ever. However, many companies still struggle to establish clear, open, and fluid communication among their employees, executives, and clients.
Defining corporate values and knowing how to implement them is a crucial aspect of organizational culture. When this work is done well, the company undoubtedly succeeds, and everything that arises from it will be created with purpose.
In a digital world where attention is increasingly fleeting, brands are seeking new strategies to connect with their target audience. In this context, influencers have become essential allies for effective communication and successful marketing.
In the world of communication agencies, discussing the prices of the services offered is quite challenging. It remains a mystery, but if we break down this barrier, we understand that there is no better way to win clients than to be transparent, honest, and sincere in this regard.
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