Reflections, advice and experiences on strategic business communication
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
Discover the difference between explaining what you do and explaining why it matters. Learn to communicate the true value of your brand and create connection.
Your key message defines how you are perceived. Discover how to create a clear, coherent, and memorable message to differentiate your brand and connect authentically.
You don't need a large team to communicate effectively. In this article, you will discover how to build an effective communication strategy with purpose, coherence, and focus.
Many clients do not disengage due to the product itself, but rather because of how a brand communicates. In this article, you will discover the most common communication mistakes and how to avoid them in order to maintain lasting and trustworthy relationships.
Working with international brands not only involves coordinating languages or schedules: it requires understanding how each culture communicates. In this article, I share three real insights gained from coordinating the media coverage of an award-winning Chinese brand recognized by the EFQM.
Maco&Co led the communication and media relations strategy for the arrival of Wuliangye in Spain, the world's most prestigious Chinese baijiu liquor brand, awarded by EFQM 2025 for its sustainable excellence.
Purposeful communication is not a trend; it is a way to connect what a brand does with why it does it. In this article, you will discover how to define and communicate your brand's purpose with authenticity, in order to build trust and coherence in every message.
Does your communication truly work? It's not enough to count likes. In this article, you will discover three simple indicators for SMEs that will help you determine if your communication resonates with your audience and generates real results.
In communication, it is not about being everywhere, but rather in the right places. In this article, you will discover which social channels your business should be present on to communicate more effectively, connect with your audience, and optimize resources without scattering your efforts.
Having a business, no matter how small, does not mean communicating little or improvising. When resources are limited, having a simple and clear communication plan is the key to growing without wasting time or money.