Macoblog
Reflections, advice and experiences on strategic business communication
The best month for communication is the one that everyone avoids.
Every year, the same thing happens: July arrives and companies slow down. But it is when there is less noise. And when everyone is silent, those who speak are heard better. This is what truly works in July.
What no one sees when a professional appears on television.
Today, I accompanied a client to a television studio. And while we waited backstage, I reflected on everything that goes into those three or four minutes that the viewer sees on screen, which seem so simple.
What a journalist will never tell you to your face (but I will)
Journalists won't tell you to your face why your press release ends up in the trash. I can do that. Because I have been on the other side for years.
The best business strategy that no one teaches you.
Go out, make yourself visible, invest in being present. It is not vanity. It is the best business strategy that no one teaches you.
Communication can always wait, until it can’t.
Pausing communication during times of adjustment may seem reasonable, but silence has consequences. While a company ceases to communicate, the competition gains visibility, the market continues to advance, and potential customers find other options. Communicating consistently is not an expendable expense, but a strategic decision.
You can now find out if the AI recommends you or if it doesn't even know you exist...
AIs do not recommend companies at random. They validate brands with a coherent presence, technically accessible, and backed by authoritative sources. Does the AI know you exist? Now you can check it in 60 seconds, for free and without registration.
We have been working on something new for some time now, and we believe it is going to change many things...
Websites no longer only need to rank well or be visually appealing. They must also be correctly understood within a context shaped by AI and new ways of interpreting information.
Sant Jordi is a lesson in communication (and few brands are applying it).
Sant Jordi is much more than a tradition: it is a lesson in storytelling that has been effective for centuries. It is a reflection on what makes a story understandable, shareable, and memorable… and why many brands are failing to achieve this.
5 reasons why your communication does not generate opportunities (in the current context)
Why do some brands communicate, publish, and have a strategy… yet fail to generate opportunities? A reflection on how the current context, characterized by AI and content saturation, is changing the rules of the game.
Greenwashing vs Greenhushing: when the problem is also what you don't say.
For years, the issue of sustainability has been excessive storytelling. Today, silence is becoming a problem as well. Between greenwashing and greenhushing, companies face a new challenge: to communicate what they do with honesty. Because in an environment where everything is interpreted, what is left unsaid also shapes perception.