Reflections, advice and experiences on strategic business communication
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
I have spent years working on the visibility of others while neglecting my own. Today, I have taken the step. A reflection on why visibility is not optional for any professional or company.
AI enables the creation of more content than ever before. Precisely for this reason, the difference will no longer lie in producing more, but in having discernment, a unique voice, and a strategy capable of connecting web, media, reputation, and visibility in AI.
Before asking if AI recommends you, there is a more urgent question: what does it find when it searches for you? The answer, in most cases, begins with your website.
Every week, I speak with business leaders who are well-versed in AI. However, when I ask them what AI says about their company when someone searches for a provider in their sector, the silence speaks volumes.
For years, I waited to have news to share. Until I realized that the best press release your company can have is you.
The web is not dead, but its role has changed. Today, it is part of an ecosystem in which content, reputation, media, search engines, and artificial intelligence must work seamlessly together.
I have rested and taken care of myself this summer. But I have not completely disappeared. And September has proven me right: those who work in silence while everyone else takes a break reap the rewards when others start from scratch.
This summer, I made the most important decision I have made in a long time: to choose my health above all else. I return with a cold, yes. It seems ironic. But I return whole.
I am writing this from my vacation. And precisely for that reason, it seems to me the perfect moment for this second part: what exactly happens in September if you did nothing during the summer?
I thought today would be a good moment to do something I rarely allow myself: to pause, reflect, and share with you who I am, beyond Maco&Co.
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