Reflections, advice and experiences on strategic business communication
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
To stand still is to stagnate, and your brand and business do not need that. But do you innovate or follow trends? Do you want to be different or follow the herd? There is nothing inherently good or bad; it all depends on your objectives and what you intend to achieve with your brand.
Eco-communication is more than a trend; it is a necessity. Discover how to transform your message into a catalyst for positive change for the environment and your business.
Often, the months of June and July are perfect for making the most of your brand, as information slows down and the media seeks new challenges. Take advantage of this time to share your story with relevant journalists so that your brand stands out and you can secure valuable opportunities. What are you waiting for?
Your website is much more than a business card to the world. It is the first impression you give to potential clients and collaborators, and it can make the difference between success and stagnation. Do you want to know why a quality website is essential for your business or personal brand? Discover how to transform your online presence into a true generator of opportunities.
The theater can and should be a mirror of invisible realities, and the best way to disseminate these realities is by having the press as an ally to serve as the best amplifier. We explain why we must talk about this and the key role that communication plays.
In an increasingly diverse work environment, inclusive communication has become essential for business success. Discover what it is, why it is important, and how you can implement it organically in your company to connect with broader audiences, attract diverse talent, and build a stronger, more respected brand.
Press trips are a strategic tool that benefits both brands and communication professionals. Discover how these experiences generate authentic content, strengthen relationships, and amplify the reach of stories.
Can Artificial Intelligence revolutionize the way communication agencies operate? Far from being a threat, AI is becoming a catalyst for creativity and efficiency in our industry. Discover how to harness its potential to communicate more effectively.
On World Environment Day, we cannot remain silent. The future of our planet depends on concrete actions, and communication is a powerful tool to drive change. We will explore how we can use our skills and platforms to make a difference in the fight against climate change. Discover how to be part of the solution!
Events can become a powerful competitive advantage for your business. They are acts that provide a unique opportunity to stand out, connect with your audience in an authentic way, and create a lasting impact.