Reflections, advice and experiences on strategic business communication
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
Imagine your purpose as a beacon guiding your company towards a brighter future. For that beacon to illuminate the path, you need to communicate it with clarity, passion, and authenticity.
Technology fairs are a hotbed of innovation, a showcase where companies unveil their latest creations to dazzle the public. Yet sometimes, amidst the whirlwind of lights, screens, and surround sound, deeper trends lie hidden.
Purpose is not only found in great causes but also in every gesture of assistance. We can all act with purpose, regardless of age or circumstance.
Consumers are increasingly seeking brands with values, which is why purpose-driven communication has become essential. However, there is a fine line between authenticity and deception.
First of all, Happy New Year to everyone! I have not published in almost a month due to health issues.
Online reputation is a crucial factor for the success of any business in the digital age. It is the image that the internet projects of you as a brand.
Humor can be a great ally in communication, but like a joke, if not used carefully, it may not have the desired effect or even be poorly received.
Maco&Co has completed a year, and we celebrate by sharing our learnings. Consistency has been key in this journey of purposeful communication.
The DANA has struck hard in the Valencian Community. For the affected companies, communication becomes crucial. How can we convey security and empathy in the midst of the crisis?