Why are communication and marketing increasingly intertwined?
Communication and marketing are compelled to understand each other. The best approach for many actions is for them to go hand in hand.
October 30, 2024MJ Vacas
Read moreInsights & Strategies
Macoblog
Reflections, advice and experiences on strategic business communication
Strategic communication for businesses that want to grow
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
- ▸Corporate and strategic communication
- ▸Communication plans for SMEs
- ▸Public relations and media coverage
- ▸Digital reputation and brand management
- ▸Artificial Intelligence in communications
- ▸Real case studies and lessons learned
- ▸Brand purpose and sustainability
- ▸Internal communication and leadership
Success stories: the pillar that instills confidence in communication consultancy.
In a business environment saturated with information, standing out from the crowd is crucial. The best way to achieve this is through success stories that speak for themselves.
October 23, 2024MJ Vacas
Read moreGreen communication: inspires, educates, and transforms.
Green communication, also known as environmental communication or eco-communication, is a type of communication aimed at promoting environmental awareness and sustainability.
October 16, 2024MJ Vacas
Read moreWhy hire a communication consultant? Build a solid strategy.
Imagine that your company is an iceberg. What is visible at first glance is only a small part of its entire potential. Strategic communication allows you to showcase the magnitude of what lies beneath.
October 10, 2024MJ Vacas
Read moreOrganize a Press Day, the best way to connect brands with the media.
We never cease to emphasize that building strong relationships is key to success in many professional fields, including communication. Press Days or press calls are not merely a tool for conveying news; they are an invaluable opportunity to create authentic and lasting connections between brands and companies.
October 3, 2024MJ Vacas
Read moreContinuous training is the engine of business progress.
Continuous training is the key to staying ahead. Discover how investing in the development of your employees can drive the growth of your business, from enhancing productivity to fostering innovation.
September 25, 2024MJ Vacas
Read moreFrom lead to client: master the sales funnel to succeed.
Whether you are an entrepreneur or own a small business, mastering the sales funnel is crucial. Having a strategy implemented in your daily routine to make the most of your leads is something you should not overlook, as it will help you turn them into sales through effort and consistency. Let me explain...
September 18, 2024MJ Vacas
Read moreCoaching, the vital impetus for companies and entrepreneurs
Today, coaching is one of the key tools for driving business growth and building a strong culture. In MacoBlog, we explain how this strategic investment can transform your company or venture, from leadership development to overcoming obstacles.
September 12, 2024MJ Vacas
Read moreDouble materiality for successfully navigating towards sustainability.
Sustainability has long ceased to be an option and has become the guiding principle that every company must adhere to. But how can we ensure that our actions truly make a difference? The answer lies in double materiality, an innovative approach that invites us to understand how our company impacts the world and, in turn, how the world influences our business.
September 4, 2024MJ Vacas
Read moreFrom Expert to Reference: How to Become a Thought Leader
Becoming a reference point can bring significant benefits both personally and for your business. In this post, we will explore the key steps to building your personal brand, sharing your knowledge effectively, and earning the trust of your audience, ultimately becoming the thought leader you aspire to be.
August 21, 2024MJ Vacas
Read more