Online reputation: the algorithm is watching you.
Online reputation is a crucial factor for the success of any business in the digital age. It is the image that the internet projects of you as a brand.
November 28, 2024MJ Vacas
Read moreInsights & Strategies
Macoblog
Reflections, advice and experiences on strategic business communication
Strategic communication for businesses that want to grow
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
- ▸Corporate and strategic communication
- ▸Communication plans for SMEs
- ▸Public relations and media coverage
- ▸Digital reputation and brand management
- ▸Artificial Intelligence in communications
- ▸Real case studies and lessons learned
- ▸Brand purpose and sustainability
- ▸Internal communication and leadership
Is humor in communication a double-edged sword?
Humor can be a great ally in communication, but like a joke, if not used carefully, it may not have the desired effect or even be poorly received.
November 21, 2024MJ Vacas
Read moreMaco&Co. and Consistency as a Driving Force for Growth
Maco&Co has completed a year, and we celebrate by sharing our learnings. Consistency has been key in this journey of purposeful communication.
November 14, 2024MJ Vacas
Read moreThe DANA leaves us speechless.
The DANA has struck hard in the Valencian Community. For the affected companies, communication becomes crucial. How can we convey security and empathy in the midst of the crisis?
November 6, 2024MJ Vacas
Read moreWhy are communication and marketing increasingly intertwined?
Communication and marketing are compelled to understand each other. The best approach for many actions is for them to go hand in hand.
October 30, 2024MJ Vacas
Read moreSuccess stories: the pillar that instills confidence in communication consultancy.
In a business environment saturated with information, standing out from the crowd is crucial. The best way to achieve this is through success stories that speak for themselves.
October 23, 2024MJ Vacas
Read moreGreen communication: inspires, educates, and transforms.
Green communication, also known as environmental communication or eco-communication, is a type of communication aimed at promoting environmental awareness and sustainability.
October 16, 2024MJ Vacas
Read moreWhy hire a communication consultant? Build a solid strategy.
Imagine that your company is an iceberg. What is visible at first glance is only a small part of its entire potential. Strategic communication allows you to showcase the magnitude of what lies beneath.
October 10, 2024MJ Vacas
Read moreOrganize a Press Day, the best way to connect brands with the media.
We never cease to emphasize that building strong relationships is key to success in many professional fields, including communication. Press Days or press calls are not merely a tool for conveying news; they are an invaluable opportunity to create authentic and lasting connections between brands and companies.
October 3, 2024MJ Vacas
Read moreContinuous training is the engine of business progress.
Continuous training is the key to staying ahead. Discover how investing in the development of your employees can drive the growth of your business, from enhancing productivity to fostering innovation.
September 25, 2024MJ Vacas
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