Enraona Teatre

Starting point: From Enraona Teatre, a social, therapeutic, pedagogical, and inclusive theater company and school, they contact Maco&Co with the goal of promoting "Pots ser tu, puc ser jo" (It Could Be You, It Could Be Me) in the media, the company's first production performed at Teatro del Raval and directed by Joan Lluís Bozzo, also director of the theater company.

Insight: The play aims to break the wall of silence and portray the reality of mental health, giving visibility to all those who suffer from this illness. The company was born with this purpose, and their first work is the result. "Pots ser tu, puc ser jo" tells the story of two teenagers and their mothers through scenes based on real events with all the harshness that entails.

The play features a final discussion moderated by psychologists from the ITA Canet Eating Disorder and Mental Health Treatment Center and psychologist Nuria Reig, where the audience is invited to participate and speak openly about this illness.

Planning: A media plan was drawn up targeting outlets interested in promoting this project. Being a work focused on a current issue, it could fit in cultural media as well as general interest, health sector, etc. A press conference is organized to present the production (May 6th), and the premiere takes place on the 19th of the same month at Teatro del Raval. Several interviews are coordinated, most with Maria, the protagonist and the person on whom much of the play is based (from her own story), and with director Joan Lluís Bozzo.

Impact: The theater has sold out tickets for all performances (the last one on June 30th) due to the interest generated by its coverage in all types of media such as agencies (Europa Press), local media (El Nacional or El Punt), leading Catalan radio stations (Catalunya Radio, Rac1) or also nationally (RNE), and regional and local television (Betevé and TV3), among others.

Next steps: The success has been such that in September, Enraona Teatre intends to return with a second season, and performances have already been signed for some Barcelona venues. Several media interviews are also "scheduled" for then, when new developments will be announced.