Lavinia-Paréntesis MEDia

Starting point: The global communication, content, and technology group contacts us with the goal of increasing subscribers to their new online communication portal specialized in AI, Paréntesis MEDia.

Insight: The portal launched just a few months ago and has a limited follower audience, so Lavinia proposes holding an event at Plató Nou, at the group's Barcelona headquarters for partners, clients, media, and industry professionals to help give visibility to the new portal and achieve the goal of growing it. The event will be in video podcast format, streamed on Paréntesis MEDia's YouTube channel about AI, hosted by Monos Estocásticos in collaboration with Xavier Mitjana and Carlos Santana, all major figures in this technology. The event also serves to announce Lavinia's 30th anniversary.

Planning: After initial contact, a meticulously detailed roadmap is established with a script including everything needed for the event to be successful. We are asked to help coordinate the project with involved departments such as technical, audiovisual, and digital. Additionally, from Maco&Co, we also prepare the event's guest list, issue the invitation and press release to media, aligning the message with Lavinia group's corporate area which disseminates through their social networks.

Impact: The event took place on May 16th and received nearly one hundred attendees live at Plató Nou, a complete success. Additionally, the event's objective was fully achieved with Paréntesis MEDia experiencing significant follower growth across all social networks since May 16th (337% on YouTube, for example), as well as contrasted growth in visibility and interactions.

Looking ahead to 2024: Since 2024 is Lavinia's 30th anniversary, the Paréntesis MEDia presentation event inaugurated a series of events the Group plans to hold throughout the year to continue stretching growth metrics.