Lavinia-Paréntesis MEDia
Communication strategy and launch event for the Paréntesis MEDia portal
Starting point
Lavinia, a global communication, content, and technology group, approached Maco&Co to increase subscriber numbers and audience reach for Paréntesis MEDia, its new online communication portal specialized in artificial intelligence.
Insight
Launched just a few months prior, the portal had a limited audience. To boost visibility and accelerate growth, an event was proposed at Plató Nou, the group's headquarters in Barcelona, aimed at partners, clients, media, and industry professionals. The gathering was conceived as a live-streamed video podcast on Paréntesis MEDia's YouTube channel, focused on AI and hosted by Monos Estocásticos alongside Xavier Mitjana and Carlos Santana. The event also served to announce Lavinia's 30th anniversary.
Strategy
Following initial discussions, a detailed roadmap and schedule were established for the event's execution. Maco&Co provided support in coordinating with technical, audiovisual, and digital teams. Additionally, we compiled the guest list, managed media invitations, and drafted the press release, aligning messaging with the Lavinia group's corporate department for social media promotion.
Impact
The event, held on May 16th, drew nearly one hundred live attendees at Plató Nou. From that date (May 16th), Paréntesis MEDia experienced significant follower growth across all social networks, highlighting a 337% increase on YouTube, alongside proven growth in visibility and engagement.
Continuity
Framed within Lavinia's 30th anniversary in 2024, the Paréntesis MEDia launch inaugurated a series of events planned by the group throughout the year to maintain growth momentum.
