Natulim

Starting point: Natulim is a brand with soul and purpose, very #bemacoandco, which has high visibility on social media but limited presence in online and offline press. Given their situation, we thought it was interesting to reach traditional media since their target audience consumes these channels. The goal is for Natulim to be perceived as a company that makes sustainable products, whose actions contribute to leaving a better world, and which is also a perfect purchase option due to its practicality and price.

Insight: Natulim has been carving out a niche in the market for nearly 4 years. The project was born from two enterprising engineers who saw an opportunity in laundry care and decided to create a biodegradable strip detergent, without water or plastics, delivered to your home by mail with subscription options. This is a message that needs to reach the more traditional audience who may not be aware of it.

Planning: We proposed launching a press release with the brand's latest news as an excuse to secure media interviews. Natulim trusts Maco&Co for this and decides to communicate the amount of plastics they DON'T produce and that the planet saves from recycling thanks to their product's characteristics. This becomes a very powerful message for most media and audiences. A factory visit is also organized so the media can firsthand see how the product is made.

Impact: We secured nearly 15 valuable media impacts, many of them resulting from interviews with one of Natulim's co-founders, Lluís Montull. Media outlets such as El Periódico, El 9Nou, El Economista, The Objective Media, El Español (En Clave ODS), and El Món echoed the news, increasing Natulim's visibility and recognition in traditional media as desired.

Next steps: We detected that, thanks to all the media appearances, sales increased, demonstrating the importance of aligning communication objectives with sales goals. Moving forward, the plan is to maintain continuous brand communication and explore other types of actions that continue providing Natulim with the desired return.