Natulim

Starting point

Natulim is a brand with soul and purpose that enjoys high visibility on social media but limited presence in online and offline press. The objective was to reach traditional media to connect with its target audience and position Natulim as a company offering sustainable, practical, and affordable products that help care for the planet.

Insight

With a four-year track record in the market, Natulim was founded by two engineers who identified a niche in the laundry care sector by creating a waterless and plastic-free biodegradable strip detergent, delivered by mail with subscription options. An innovative concept that needed to be introduced to a more traditional audience.

Strategy

A press release featuring the brand's latest updates was proposed as leverage to secure media interviews. In the strategy agreed with Maco&Co, key messaging focused on the volume of plastic not produced and the recycling savings for the planet. Additionally, a factory visit was organized so media outlets could see the product's manufacturing process firsthand.

Impact

Nearly 15 valuable media impacts were secured, many resulting from interviews with Natulim's co-founder, Lluís Montull. Outlets such as El Periódico, El 9Nou, El Economista, The Objective Media, El Español (En Clave ODS), and El Món reported on the brand, boosting Natulim's visibility and awareness in traditional press.

Continuity

Media appearances led to an increase in sales, demonstrating the alignment between communication and business objectives. Moving forward, the plan is to maintain continuous brand communication and explore new actions to keep delivering the desired return.