Starting point

Alier partnered with our team once again to communicate the inauguration of two new facilities at its site: its biomass plant and its waste recovery plant. Following a successful collaboration the previous year, the main goal was to highlight the company's ongoing commitment to adopting green processes and to reinforce its positioning as a sustainable business.

Insight

With a long industrial tradition, Alier has evolved from the paper sector into a key player in waste recovery. To support this model, the firm launched a biomass plant to self-supply energy generated from forest chips, alongside a new plant dedicated to recycling and valorizing plastic waste.

Strategy

A press event was organized at Alier's factory in Rosselló (Lleida). After segmenting target media outlets, a "Save The Date" notice was sent ten days in advance to reserve journalists' availability. The visit allowed reporters to learn firsthand about both plants, their machinery, and the team behind them. On the day of the inauguration, a press release featuring photographs and detailed information was distributed.

Impact

The event drew attendance from local media including Segre, La Manyana, Ràdio Roselló, and Lleida TV, as well as coverage from Catalunya Ràdio and ACN Notícies, who interviewed Elisabet Alier and the executive team. The press release distribution generated additional coverage from outlets that did not attend in person, such as La Vanguardia, El Nacional, Expansión, Europa Press, and Via Empresa.

Continuity

This media action surpassed the results achieved in 2023 by engaging print media, television, and radio. Looking ahead to 2025, the strategy aims to maintain this approach to continue showcasing Alier's sustainability initiatives.

Alier 2024