Altima

Starting point: Altima, the leading funeral services company, contacts us with the goal of growing their Instagram community. Their feed typically provides advice and tips for coping with losses in people's lives and helping their emotional well-being.

Insight: The community receives very static content, and to energize the audience a bit and increase interaction, it's decided to opt for an influencer who brings solid knowledge to the community while also being a great professional on grief.

Challenge (strategy): Different profiles are considered, but ultimately Dr. Cristina Martínez, Psychology PhD (371K followers), is chosen for being a profile very aligned with what Altima needs. We contemplate a collaboration with reels and stories to share as a collaboration both on the Doctor's feed and on Altima's profile.

Planning: After briefing on needs, it's established to launch the campaign between March and April (about six weeks) with subsequent replays and reminders, thus maintaining the community with constant interaction.

Impact: Dr. Martínez's professionalism has made the campaign a complete success, obtaining a large number of impressions and great reach from the influencer, as well as 9% growth in Altima's Instagram community thanks to her.

Looking ahead to 2024, continuing with an influencer cycle throughout the year to further increase Altima's community and thus further consolidating the brand in its sector is not ruled out.