Altima

Starting point

Altima, a leading funeral services company, approached us with the goal of growing its Instagram community. Its channel typically provides advice and tips for coping with loss and supporting emotional well-being.

Insight

The community was receiving static content. To energize the audience and increase engagement, the decision was made to collaborate with a grief expert who could bring authority and specialized knowledge.

Strategy

After evaluating several profiles, Dr. Cristina Martínez, PhD in Psychology (371K followers), was selected for her strong alignment with Altima's needs. The initiative was structured around co-branded reels and stories shared across both profiles. Following the briefing, the campaign was scheduled to launch between March and April (lasting around six weeks), featuring subsequent reposts and reminder content to sustain ongoing engagement.

Impact

The collaboration with Dr. Cristina Martínez was a success, generating a high number of impressions and broad reach, as well as driving a 9% growth in Altima's Instagram community.

Continuity

Looking ahead to 2024, the plan considers continuing with a series of influencer collaborations throughout the year to further expand Altima's community and solidify its brand position in the sector.