Clínicas Bocabulari

Starting point

Clínicas Bocabulari contacted Maco&Co to comprehensively renovate its corporate website. Their goal was to achieve an updated, fresh, and approachable platform where clients could access services and book appointments quickly and easily with a single click. Additionally, the clinic aimed to establish itself as a reference in the area by incorporating patient reviews and providing relevant information for anyone needing dental treatment.

Insight

Clínicas Bocabulari has a long history of caring for its patients' smiles, operating two clinics with a complete medical team covering all dental specialties. The new website needed to reflect this value through an intuitive, fast, and functional design. To convey the desired approachability, a professional photo session with the medical team was also planned to update the brand's imagery.

Strategy

A preliminary architecture for both content and design was developed, evolving through regular client meetings until reaching the final design. Bocabulari entrusted Maco&Co with the website design, content creation, and photography, making project management and communication smooth and efficient.

Impact

Bocabulari's new website has been active since July and continues to see steady growth in traffic. Content is well-optimized with controlled SEO. Additionally, the FAQs section has become one of the most visited areas, allowing prospective patients to resolve doubts before booking a service or treatment.

Continuity

The project will continue with content creation for both the new blog soon launching on the website and the clinic's social media channels to boost organic search engine positioning. Work will also focus on gathering new patient testimonials to keep the website fresh and dynamic.