Alier 2023

Starting point: The brand contacts us to gain media visibility since they've been recognized by the Generalitat as the best company of 2023 and are barely known despite having significant weight in the paper sector and billing close to €200M in 2022.

Insight: The development of their latest project has been the result of the R&D department and consists of making paper from textile waste that can't be reused for spinning, then converting that mixture into shopping bags. It was seen as a great opportunity to give visibility to this great initiative while the Alier brand emerged from anonymity and reinforced its values.

Challenge (strategy): It was decided to issue a press release to the media explaining in detail how this project was carried out, what it consists of, and which actors it involves. The benefits for the textile sector of Alier supporting clothing brand circularity in this way, a current topic, were also discussed.

Planning: The press release was launched on November 23rd, before Black Friday, and was very well received by the press, generating much interest in both general interest and economic media.

Impact: The campaign closed at the end of December with a total of 21 impacts, among which we highlight 4 interviews: La Vanguardia, Economía Digital, Crónica Global, and l'Econòmic. An audience of 51,190,248 was reached with an economic valuation of €121,244.

Looking ahead to 2024, more impacts and interviews remain pending as many business milestones are scheduled throughout the year that could keep Alier grabbing headlines and resonating strongly in the media.

Media coverage