Alier 2023
Media visibility and communication strategy for Alier
Starting point
Alier contacted us with the goal of gaining visibility in the media. Despite having significant weight in the paper sector and billing close to €200M in 2022, the brand was barely known publicly after being recognized by the Generalitat as the best company of 2023.
Insight
Its R&D department developed a project to produce paper from textile waste that could not be reused for spinning, converting this mixture into shopping bags. This initiative represented an ideal opportunity to highlight the company's innovation, bring the brand out of anonymity, and reinforce its corporate values.
Strategy
A press release was drafted detailing the project, the actors involved, and the positive impact on circularity in the textile sector. The release was distributed on November 23rd, prior to Black Friday, capturing strong interest from both general and financial media.
Impact
Closing at the end of December, the campaign achieved a total of 21 media impacts, highlighting 4 interviews in La Vanguardia, Economía Digital, Crónica Global, and l'Econòmic. Overall, it reached an audience of 51,190,248 and an economic valuation of €121,244.
Continuity
Looking ahead to 2024, several corporate milestones are scheduled to maintain Alier's media presence and consolidate its visibility across news outlets.
