Beauté Mediterránea

Starting point: The vegan cosmetics brand, Beauté Mediterránea (Rofersam Laboratories) contacts us to push and boost sales of some of their Retinal and Eye Hero creams and serums, specially formulated for wrinkle-free skin.

Insight: Since it's already December, we deliberate with the team that the best option is an influencer campaign with action on Instagram and TikTok, as it's a good option for effectively conveying the story and reaching conversion quickly.

Challenge (strategy): We choose Cristina Brondo (29K) and Maria José Cayuela (128K) as two profiles very aligned with the brand who we think can represent it very well. We close collaboration with both, including reels and stories for both their feeds and Beauté Mediterránea's.

Planning: After briefing on products to promote, it's established to launch the campaign between Christmas and New Year, with subsequent replays and reminders the week before Three Kings Day to further stimulate sales momentum.

Impact: The campaign obtained a large number of impressions and great reach from both influencers who worked the formats with great professionalism. To close some conversions, a final Social Paid campaign was also chosen.

Looking ahead to 2024, Beauté Mediterránea plans to continue with an influencer cycle this year, all from the Beauty sector or similar, to gradually consolidate the brand, as we've advised them that an isolated action doesn't bring medium to long-term success, and that's exactly what we want to achieve.