Beauté Mediterránea

Starting point

The vegan cosmetics brand Beauté Mediterránea (Rofersam Laboratories) contacted us to boost visibility and drive sales for its Retinal and Eye Hero creams and serums, specially formulated for wrinkle-free skin.

Insight

As it was already December, it was decided that the best way to convey the brand story effectively and achieve quick conversion was to launch an influencer campaign on Instagram and TikTok.

Strategy

Cristina Brondo (29K) and Maria José Cayuela (128K) were selected due to their high affinity with the brand. The collaboration included reels and stories published both on their feeds and on Beauté Mediterránea's official channel.

Following the product briefing, the campaign was launched between Christmas and New Year, with subsequent reminders during the week before Three Kings Day to stimulate purchase momentum. The action was complemented by a final Social Paid campaign to drive conversions.

Impact

The campaign generated a large number of impressions and wide reach thanks to the professional execution of the formats by both content creators.

Continuity

Looking ahead to 2024, Beauté Mediterránea plans to continue with an influencer cycle featuring creators from the beauty sector to consolidate the brand over the medium to long term, following our advice that isolated actions do not yield sustainable success.