La Maleta de Lili

Starting point: La Maleta de Lili is an initiative by two young entrepreneurs born with the purpose of bringing reading to children in a didactic and playful way. Their purpose is to change children's reading habits. Both entrepreneurs contact us seeking help with the social media strategy for their children's reading project.

Insight: Despite having a small but engaged community on social media, they lack a clear content strategy and editorial calendar. Additionally, their messages are not sufficiently aligned with their purpose. Therefore, it was imperative to conduct a thorough diagnosis of their current situation, identify strengths and weaknesses, and completely redefine their social media communication strategy.

Planning: We worked on the conceptualization and definition of their social media strategy, establishing thematic pillars, editorial calendars, content formats, and messaging lines. A three-month plan was proposed to implement this new strategy step by step, using Instagram and TikTok as main channels.

Impact: Through a consistent strategy aligned with their purpose, La Maleta de Lili has managed to significantly increase its engagement and begin building a stronger, more engaged community around the importance of children's reading.

Next steps: It is proposed to maintain a monthly review of the strategy, analyze performance metrics, and adjust content according to results obtained. The possibility of collaborations with influencers in the education sector is also contemplated to expand reach.