La Maleta de Lili
Social media strategy to promote the children's reading project
Starting point
La Maleta de Lili is an initiative created by two young entrepreneurs aimed at bringing reading to children in a didactic and playful way to transform childhood reading habits. The project approached Maco&Co seeking help with its social media strategy.
Insight
Despite having a small but engaged social media community, the project lacked a clear content strategy and editorial calendar. Additionally, its messaging was not sufficiently aligned with its core purpose. Therefore, a thorough diagnosis was required to identify strengths and weaknesses and completely redefine its digital communication strategy.
Strategy
We worked on conceptualizing and defining their social media strategy, establishing thematic pillars, editorial calendars, content formats, and messaging guidelines. A three-month plan was designed to implement this strategy step by step, focusing on Instagram and TikTok as the primary channels.
Impact
Through a consistent strategy aligned with its purpose, La Maleta de Lili significantly increased its engagement and began building a stronger, more committed community around the importance of children's reading.
Continuity
A monthly review of the strategy was proposed to analyze performance metrics and adjust content based on results. The possibility of collaborating with influencers in the education sector was also considered to expand reach.
