Reflections, advice and experiences on strategic business communication
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
I have spent years working on the visibility of others while neglecting my own. Today, I have taken the step. A reflection on why visibility is not optional for any professional or company.
Every week, I speak with business leaders who are well-versed in AI. However, when I ask them what AI says about their company when someone searches for a provider in their sector, the silence speaks volumes.
The web is not dead, but its role has changed. Today, it is part of an ecosystem in which content, reputation, media, search engines, and artificial intelligence must work seamlessly together.
Yesterday, I was a speaker at a roundtable on AI at the Col·legi de Periodistes. I posed a simple question to the audience, and there was silence. That question is the one that should concern any company the most today.
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