Paréntesis MEDia Awards

Starting point: Lavinia contacts Maco&Co once again to collaborate in organizing the first edition of the Paréntesis MEDia Awards, a competition that recognizes personalities and entities that promote AI.

Insight: The Paréntesis MEDia portal launched barely two years ago and is part of Lavinia AI, a company specialized in AI applied to communication and part of Grup Lavinia. Plató Nou was once again the stage for this new gala that brought together partners, clients, media, and audiovisual industry professionals. The event took place on April 24th.

Planning: As usual with Lavinia and Paréntesis MEDia events, Maco&Co coordinated the project with the involved departments and dedicated itself to constantly updating event guests and first-tier participants in the international AI landscape. We also handled the media invitation and press release, aligning the message with the group's corporate area to maintain coherence and unify criteria.

Impact: The event once again had the attendance of more than one hundred attendees at Plató Nou to closely follow the keynote speeches, round tables, and Awards ceremony. Additionally, the event's objective was fully rewarded by media visibility and social media interactions. The Awards managed to spark interest and gained relevance and validation from key award-winning media such as El Punt and Catalunya Ràdio.

Looking ahead to 2025: To strengthen the brand, it would be good to capitalize on the shared success narrative with the award winners and establish itself as a barometer of AI innovation. This could be achieved by publishing reports and generating content that amplifies recognition so that proactive communication can be maintained over time.