Paréntesis MEDia Awards

Starting point

Lavinia relied on Maco&Co once again to collaborate on organizing the first edition of the Paréntesis MEDia Awards, a competition designed to recognize the personalities and entities promoting artificial intelligence.

Insight

The Paréntesis MEDia portal, launched barely two years ago, is part of Lavinia AI, a Grup Lavinia company specialized in AI applied to communication. On April 24th, Plató Nou was once again the setting for this event that brought together partners, clients, media outlets, and audiovisual industry professionals.

Strategy

Maco&Co coordinated the project with the involved departments, managing the continuous update of guests and top-tier international AI participants. Additionally, Maco&Co handled the media invitation and press release distribution, aligning the messaging with the group's corporate area to maintain communication consistency.

Impact

The event gathered over one hundred attendees at Plató Nou to follow keynote speeches, panel discussions, and the award ceremony. The initiative generated media visibility and social media interactions, sparking interest and validation from key awarded media outlets such as El Punt and Catalunya Ràdio.

Continuity

Looking ahead to 2025, the proposal aims to strengthen the brand by capitalizing on the shared success narrative with award winners and establishing the event as an AI innovation barometer through reports and content generation that amplifies recognition.