LlorensGMR

Starting point: LlorensGMR contacts Maco&Co. to gain visibility. This is a powerful multinational in the recycling sector with a very low media profile, having only appeared organically on rare occasions.

Insight: After studying the company and evaluating its press opportunities, we decided to share financial results and discuss their growth strategy for 2025, as well as position the company within the context of the recycling world, its history, and added value.

Planning: We proposed drafting a press release and launching it to leverage World Earth Day on April 22nd. Respecting the client's wishes, we focused on a few media outlets and worked hard to secure interviews with local media.

Impact: As expected, the press release was very well received and published in Som Granollers (the town where the company's headquarters is located), El 9Nou Vallès Oriental, Expansión, El Economista, and an interview was granted for the Economy section of La Vanguardia.

Looking ahead to 2025: The company has many projects coming to fruition in the coming months, one of them being the opening of a new plant. To strengthen the brand, we urge LlorensGMR to continue communicating to increase their visibility and gain more recognition in their sector, in the media, among companies, and in public opinion in general.