LlorensGMR

Starting point

LlorensGMR contacted Maco&Co. to gain media visibility. Despite being a powerful multinational in the recycling sector, the company maintained a very low profile in the media, with only rare organic appearances in the past.

Insight

After evaluating the company and its press opportunities, we decided to share its financial results and growth strategy for 2025, while positioning the business within the context of the recycling industry, highlighting its history and added value.

Strategy

We proposed drafting and distributing a press release to coincide with World Earth Day on April 22nd. Respecting the client's wishes, we focused on a select group of media outlets and worked to secure interviews with local media.

Impact

The press release was very well received and published in Som Granollers (where the company's headquarters are located), El 9Nou Vallès Oriental, Expansión, and El Economista. Additionally, an interview was granted for the back page of the Economy section of La Vanguardia.

Continuity

Looking ahead to 2025, the company has several projects planned for the coming months, including the opening of a new plant. To strengthen the brand, we urged LlorensGMR to maintain an ongoing communication strategy to increase its visibility and gain recognition in its sector, the media, among companies, and within general public opinion.