Comunicación empresarialmarca personal
Your best press release is you.
For years, I waited to have news to share. Until I realized that the best press release your company can have is you.
October 1, 2026MJ Vacas
Read moreInsights & Strategies
Macoblog
Reflections, advice and experiences on strategic business communication
Strategic communication for businesses that want to grow
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
- ▸Corporate and strategic communication
- ▸Communication plans for SMEs
- ▸Public relations and media coverage
- ▸Digital reputation and brand management
- ▸Artificial Intelligence in communications
- ▸Real case studies and lessons learned
- ▸Brand purpose and sustainability
- ▸Internal communication and leadership
Filtering by tag:#business visibility
View all postscomunicación empresarialestrategia
September has proven me right.
I have rested and taken care of myself this summer. But I have not completely disappeared. And September has proven me right: those who work in silence while everyone else takes a break reap the rewards when others start from scratch.
September 17, 2026MJ Vacas
Read moreComunicación empresarialestrategia
The best month to communicate is the one everyone avoids (part 2)
I am writing this from my vacation. And precisely for that reason, it seems to me the perfect moment for this second part: what exactly happens in September if you did nothing during the summer?
August 13, 2026MJ Vacas
Read morecomunicación empresarialPublic Relations
What no one sees when a professional appears on television.
Today, I accompanied a client to a television studio. And while we waited backstage, I reflected on everything that goes into those three or four minutes that the viewer sees on screen, which seem so simple.
June 18, 2026MJ Vacas
Read morecomunicación empresarialestrategia
What a journalist will never tell you to your face (but I will)
Journalists won't tell you to your face why your press release ends up in the trash. I can do that. Because I have been on the other side for years.
June 11, 2026MJ Vacas
Read moreStrategic CommunicationVisibilidad empresarial
Greenwashing vs Greenhushing: when the problem is also what you don't say.
For years, the issue of sustainability has been excessive storytelling. Today, silence is becoming a problem as well. Between greenwashing and greenhushing, companies face a new challenge: to communicate what they do with honesty. Because in an environment where everything is interpreted, what is left unsaid also shapes perception.
April 9, 2026MJ Vacas
Read moreStrategic Communicationpropósito empresarial
In life, you align yourself with those who share your values and purpose.
For years, I worked helping companies build their reputation, until I realized that communication also needed to be aligned with something deeper: my own purpose. Since then, I have been supporting companies that do things right in organizing their narrative and making it visible. Because today, it is not enough to have an impact; one must also know how to explain it so that it can be understood, found, and valued.
March 12, 2026MJ Vacas
Read moreStrategic Communicationartificial intelligence
The New Business Visibility in the Age of AI
Artificial intelligence is changing how companies are discovered, interpreted, and recommended. In this new context, visibility no longer relies solely on having a digital presence, but rather on the public context surrounding a brand. Media, articles, and external mentions become key components of the authority that AI uses to understand and position companies.
March 6, 2026MJ Vacas
Read more