comunicación empresarialestrategia
The best business strategy that no one teaches you.
Go out, make yourself visible, invest in being present. It is not vanity. It is the best business strategy that no one teaches you.
June 5, 2026MJ Vacas
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Macoblog
Reflections, advice and experiences on strategic business communication
Strategic communication for businesses that want to grow
The Maco&Co blog shares insights, analysis and practical tools on corporate communications, public relations, brand strategy and digital reputation. Each article is grounded in real-world work with clients across industries including manufacturing, retail, health and technology. Our goal is straightforward: to turn communication from a cost into a measurable growth driver for your business.
- ▸Corporate and strategic communication
- ▸Communication plans for SMEs
- ▸Public relations and media coverage
- ▸Digital reputation and brand management
- ▸Artificial Intelligence in communications
- ▸Real case studies and lessons learned
- ▸Brand purpose and sustainability
- ▸Internal communication and leadership
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When Purpose Is Not Enough: Double Materiality and Corporate Narrative
Talking about purpose is no longer enough. Double materiality introduces a more demanding question: what is truly relevant for the company and its environment. This logic not only enhances reporting but can also make the corporate narrative more robust and credible.
March 26, 2026MJ Vacas
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