Lotify

Starting point

Lotify works on personalisation and recognition in the corporate gifting space. The final clipping records the coverage achieved between 23 July and 25 August 2026, at a key time to bring value propositions related to corporate gifts and the Christmas campaign to the market.

Insight

Personalisation as a driver of team recognition, innovation in Christmas gift hampers, and the forecast to distribute 100,000 hampers in 2026 offered relevant angles for business, economic, consumer and local media. The same proposition could be approached through corporate culture, business news and gifting trends.

Planning

Maco&Co developed a media-relations strategy to present these messages through approaches adapted to each outlet and format. The work combined specialist, general-interest, local and radio media to build a consistent editorial presence across different news contexts.

Impact

The report documents 11 press impacts across digital, print and radio formats. The outlets that covered the story include RRHH Digital, La Vanguardia, Ràdio 4 from RNE, El Nacional - ON ECONOMIA, Punt Vallès, El 9 Nou and Ecosistema Startup. The advertising-equivalent value recorded in the clipping totals EUR 52,050, calculated from the estimated cost of buying equivalent advertising space and applying an x3 multiplier for editorial credibility.

Next steps

The coverage achieved provides a visibility base for continued communication aligned with Lotify commercial moments and new developments. The learnings from this campaign make it possible to identify the topics that generated media interest and to keep building brand presence through new narratives and news opportunities.