Laura Escamilla∙Legal Boutique

Starting point

When starting the collaboration with Laura Escamilla ∙ Boutique Legal in March 2024, the firm possessed a solid trajectory in corporate and labor law alongside relevant institutional activity. However, it lacked strategic visibility aimed at positioning her as a benchmark in labor law, business law, and corporate dispute resolution.

Insight

The challenge was not a lack of talent or experience, but of positioning. Becoming a visible and recognized lawyer required more than simply publishing more content; it demanded building a coherent narrative connecting professional practice, institutional presence, and media activity through real everyday cases.

Strategy

We designed an end-to-end system connecting trajectory, authority, and visibility across four key pillars:

Professional and institutional positioning: Highlighted her specialization in business and labor law, her role as mediator and conciliator at the Tribunal Laboral de Catalunya, her affiliation with PIMEC (Consell Territorial de la Catalunya Central and Comissió Dona i Empresa), her role as legal advisor to the Gremi de la Publicitat, Comunicació i Màrqueting de Catalunya, and her teaching and outreach work.

Media presence: Consolidated recurring appearances as a weekly TV contributor on El Segon Cafè de La 2 Cat, regular columnist in Regió7, contributor on RAC1, opinion writer in Via Empresa and the blog of the Gremi de la Publicitat, Comunicació i Màrqueting, and showcasing success stories in Economist & Jurist.

Content: Developed a strategic blog with monthly posts and an active LinkedIn presence to explain the law with a clear, human perspective connected to business reality.

Digital strategy and website: Structured her website for SEO and AI, establishing a repository of media appearances, articles, and cases. Following our web audit, the platform passes technical and trust controls and maintains recognized presence and recommendations in ChatGPT, Gemini, and Perplexity.

Impact

In less than two years, Laura Escamilla has established herself as a recurring lawyer in top-tier media outlets and a recognized authoritative voice in her sector, building a clear, visible, and coherent professional brand across her career, media presence, and digital positioning.