Emogg Analytics®

From Technological Innovation to Media Visibility

Context and Need

Emogg Analytics®, a startup that combines neuroscience and artificial intelligence to turn human reactions into useful data for decision-making, contacted Maco&Co with the need to promote the project to the media and clearly explain an innovative, complex technology with real applications in both business and institutional and social contexts.

Despite having a mature and validated technology, Emogg did not have a structured media narrative at that time to position the brand and its founder as leaders in the field of technology applied to human experience.

Communication Strategy

At Maco&Co, we defined a strategy based on the construction of a strategic narrative, moving away from a purely technological discourse to focus on the real value of Emogg's proposal: helping companies and institutions make better decisions by incorporating data on attention, connection, and audience response.

The strategy is concretized in:

• Drafting and launching a corporate press release, focusing on innovation, social impact, and real applications.

• Active pitching to general, economic, and technological media.

• Spokesperson work, positioning Edgar Sanjuán as an expert and entrepreneur with a cross-sectional vision between technology, business, and society.

Execution

The press release was worked on with different informational angles to adapt it to each type of media and was accompanied by personalized follow-up with journalists.

At the same time, interview opportunities and presence in radio formats and digital media were activated, reinforcing the visibility and credibility of the project.

Results Achieved

The communication strategy translated into media impacts in reference media, including:

Rúbbik / El Punt, Via Empresa, Telecinco, Digital Inside, and Catalunya Ràdio.

These impacts allowed for:

• Reinforcing the brand awareness of Emogg Analytics®.

• Positioning its founder as a subject matter expert in technology, AI, and human experience.

• Opening new visibility and presence opportunities in sectoral spaces and events.

Approximate Media Value

Taking into account the reach of the media in which the project has been published and applying standard advertising valuation criteria, the total impacts achieved have an approximate equivalent advertising value of between €25,000 and €35,000, obtained exclusively through communication and media relations actions, without direct investment in advertising.

Value for the Client

Thanks to this strategy:

• Emogg has consolidated a coherent media presence aligned with its purpose.

• It has gained public credibility as a technology startup with real impact.

• It has positioned its founder as a reference in the debate on AI, data, and human experience.

This work has allowed for the consolidation of a trust-based relationship with the client, who has renewed the collaboration with Maco&Co to continue working on their communication strategy and media presence throughout 2026.