Emogg Analytics®

Starting point

Emogg Analytics®, a startup combining neuroscience and artificial intelligence to convert human reactions into useful data for decision-making, approached Maco&Co needing to introduce the project to the media. Despite having mature and validated technology with real applications across business, institutional, and social spheres, the company lacked a structured media narrative to position the brand and its founder as leaders.

Insight

To connect with the media and the public, it was necessary to move away from a purely technological discourse and focus on the real value of the offering: how data on audience attention, connection, and response helps companies and institutions make better decisions.

Strategy

At Maco&Co, we defined a strategy centered on building a corporate narrative focused on innovation, social impact, and real-world applications. Execution included drafting and launching a corporate press release tailored to different editorial angles, active pitching to general interest, business, and technology media, and personalized follow-ups with journalists. Simultaneously, spokesperson work positioned Edgar Sanjuán as an expert in technology, AI, and human experience through radio and digital media interviews.

Impact

The strategy generated media coverage in leading outlets such as Rúbbik / El Punt, Via Empresa, Telecinco, Digital Inside, and Catalunya Ràdio. These appearances reinforced brand awareness for Emogg Analytics®, established public credibility, and positioned its founder as an expert voice in the debate on AI and data.

The overall coverage achieved an estimated advertising value equivalency (AVE) between €25,000 and €35,000, generated entirely through communication actions and media relations without direct advertising spend.

2026.

Continuity

The achieved results consolidated a relationship of trust with the client, who has renewed their collaboration with Maco&Co to continue working on their communication and media strategy throughout 2026.